Borough Council expands Shaping the Future into year-round initiative
After delivering two successful Business Festivals in 2025 and 2026, Newcastle-under-Lyme Borough Council has extended the Shaping the Future brand into a wider, year-round initiative to support local businesses and communities.
With skills development opportunities and news on regeneration projects, the new website – nulshapingthefuture.co.uk – will be a one stop shop to find out about the Council’s latest development opportunities, development programmes, business and community news, plus events suitable for those interested in making the borough a better place to live, work and relax.
This flagship economic regeneration initiative, spearheaded by the Economic Regeneration team of the Newcastle-under-Lyme Borough Council, will highlight events such as the Newcastle-under-Lyme Business Festival, which is set to return in 2027.
The website, social media platforms and newsletters will offer news on community activity, business support, events and local stories from across the borough.
(Image Shaping the Future)
With four core areas covering Community, Business, People and Regeneration, the initiative and new website make it easier for local people to find the support they need, learn about opportunities and discover what is happening across the borough.
Newcastle-under-Lyme Borough Council is continuing its partnership with PH Production Services, which delivered the Business Festival in 2025 and 2026, to support the ongoing development and delivery of Shaping the Future.
This includes the development of the new website and support for a programme of events taking place across the borough.
The partnership will continue with the delivery of the upcoming Jobs Fair, being delivered in partnership with the Department for Work and Pensions, as well as the return of the Business Festival in 2027. PH Production Services will also support a programme of business events, including networking days and events at Keele University and other locations across the borough through it’s Connects Network.
Alongside the website, Shaping the Future is also introducing the Built in the Borough podcast, produced in partnership between Newcastle-under-Lyme Borough Council and Hixon Group.
Visit nulshapingthefuture.co.uk to find out how you can get involved.
