At BabaBaboon we are very versatile and we work with a wide range of clients. From hospitality, health & fitness, financial services and more. We also work with charities and can design campaigns to suit. We listen, create, collaborate and help you to reach your audience effectively.
A sustained PR campaign successfully boosted awareness and audience engagement for Claybody Theatre’s Hootenanna online New Year’s Eve show.
Strategy:
2024/January 2025
Provide support and to create a PR plan to help with the promotion of an online New Year’s Eve show – Hootenanna.
Objective:
To raise awareness for the show via the mainstream media and to provide a continuous stream of press releases up until the show’s airing on New Year’s Eve with an aim for viewers to tune in.
Target Profile Audience:
Community organisations, local businesses, supporters, profile individuals
The Solution:
Following various discussions with co-artistic directors a PR plan was created which aimed to provide a continuous stream of newsworthy stories issued to the mainstream press – print, online and broadcast.
Various behind the scenes footage was also taken and interviews with cast members was carried out in order for stories to be created and flow during a four-month period. Multiple articles were issued which resulted in successful coverage both in print, online and radio. Plus several media interviews with radio stations took place. Regular communication with the mainstream media took place right up to the airing of the online show on New Year’s Eve.
Results:
Awareness was raised for the show due to regular and consistent coverage in the mainstream media. The coverage also complimented vast amount of social media via the theatre company. News was shared across multiple social media channels and platforms and the show attracted the targeted viewers and more. The show created a general buzz for more of the same to be done. Following this project a retainer contract was offered to BabaBaboon to continue working with the theatre company.
A targeted PR campaign increased media coverage and business attendance for Port Vale Football Club’s 150th anniversary business event.
Strategy:
To provide PR assistance for a special 150th anniversary event. Assisting the marketing department at the club.
Objective:
To raise awareness via the mainstream media for the anniversary business event as well as to assist in attracting attendees.
Target Profile Audience:
Staffordshire businesses of all sizes and sectors.
The Solution:
Following an initial discovery meeting assistance was provided on how to craft a press release for multiple media outlets to attract the right attention. This included targeting business publications not before utilised by the club.
It was decided after the initial press release was issued it was suggested that a follow up was required, which was crafted by BabaBaboon and issued.
Business invitations were also issued on behalf of the club to a wider business network.
Results:
Press coverage featured online and in print as well as on multiple social media channels. Attendee numbers also increased which resulted in a successful launch to businesses and more connections made for the club.
A strategic, relationship-led PR approach successfully reshaped perceptions of Smithfield, increasing media coverage, community collaboration, and demand for its co-working spaces.
Strategy:
To initiate a PR plan for Smithfield Works (co-working) and the Smithfield estate. To develop a narrative for positive and community news as well as news for businesses.
Objective:
Raise the profile of Smithfield Works and Smithfield and change a narrative.
Target Profile Audience:
Businesses of all sizes and sectors, arts organisations, community organisations, general public.
The Solution:
It was identified that local relationships needed to be built on and a variation of news stories were required to meet any aims. Therefore stakeholder meetings and presentations were arranged as well as assistance with community and business events.
Results:
Multiple story angles were created following the building of relationships with the local business community and residential community.
A continuous amount of coverage has featured in the mainstream media – in print, online and radio.
Collaborations were created for events both within Smithfield Works and the estate which also included business and the general public. Those relationships were built on and further collaborations have resulted.
Awareness for the co-working spaces rose and hot desks along with office suits have attracted a wide variety of organisations who have also taken up long term tenancies.
Assistance was also provided towards Smithfield’s community manager (Adele Simmons) in helping with public speaking events and presentations.
A proactive PR strategy significantly raised awareness of Stoke Creates, driving widespread media coverage, stronger business engagement, and award recognition.
Strategy:
To create a PR plan for the cultural compact in Stoke with the aim to attract attention from the business community and other organisations.
Objective:
Raise awareness for the organisation, its projects and the impact it has on the local area.
Target Profile Audience:
Businesses, community organisations, funders, investors, general public.
The Solution:
Multiple news articles were created to start to raise awareness for the organisation. These involved identifying other projects involved and building relationships with those leading them to create further news stories to the wider world.
Advise on marketing collateral – including imagery for press articles and social media content.
Support was also provided for a huge celebration event – the People’s Parade.
Results:
Coverage was featured in the mainstream media on multiple levels in print, online, radio and TV which brought about more interest from local businesses and community.
Business Awards entries were also submitted and the organisation was shortlisted for a county-wide business award for the first ever time.
A coordinated PR campaign generated extensive media coverage and strong community engagement for Stoke Creates’ People’s Parade.
Strategy:
PR plan in the build up to a huge celebration event which was part of the City of Stoke-on-Trent’s centenary celebrations.
Objective:
Raise awareness for the People’s Parade in the build up to the event and during the event.
Target Profile Audience:
General public, community organisations, businesses, educational establishments, local authorities.
The Solution:
It was identified that several organisations involved in the People’s Parade all had news to share and a plan was quickly created in order to produce a consistent stream of news.
Multiple community organisations were introduced, interviewed with press releases drafted and issued to the mainstream media.
Work also included liaising with a local authority for some content.
Results:
Coverage in the mainstream media started to happen immediately which saw news featured in print, online as well as broadcast.
In the build-up to the event regular contact was maintained with organisations involved as well as media outlets and interviews were also arranged for TV and radio. Media interviews were also arranged and scheduled on the day of the event which brought further coverage across several TV channels, radio stations and online and print outlets. The People’s Parade also received a successful following from residents at the event.
A facilitated Q&A ensured the keynote speaker effectively engaged the audience, conveyed key messages, and boosted networking at the Staffordshire Chambers of Commerce flagship event.
Strategy:
To structure and facilitate a Q&A with keynote speaker Meg Bowyer at an annual flagship event to ensure the right messages are delivered to a live audience.
Objective:
Maintain a captive audience and ensure the keynote speaker’s story is shared in a right manner. It was also important to ensure that the main theme of the day was included throughout the interview.
Target Profile Audience:
Businesses and educational establishments.
The Solutions:
Following an initial introductory meeting with staff at the Staffordshire Chambers of Commerce a brief was shared and feedback provided. Immediately a meeting was arranged with the keynote speaker where a relaxed mini interview was carried out ahead of the event.
Content ideas were discussed with direction from Sonya Farrall (BabaBaboon).
Results:
A 15-minute interview was facilitated by Sonya Farrall with Meg Bowyer in front of a live audience at the flagship event. Following a brief interview multiple discussion conversations were delivered in which the keynote speaker spoke relaxed and shared more than what was expected.
Audience participation after the event was a success and also the keynote speaker attracted new contacts. The main theme of the event was also kept in line with the interview.
Devising a PR plan for a new business at the time. Assisting with narrative and Press Releases.
Strategy:
Devising a PR plan for a new business at the time. Assisting with narrative and Press Releases.
Objective:
Raise the profile of the business.
Target Profile Audience:
Property Owners, First time buyers, Property Investors, Landlords, Commercial Landlords
The Solution:
Following a business discovery meeting a PR starter plan was put in place which saw regular Press Releases issued to multiple media outlets – print and online – which all received publication.
Initial PR was focused on the launch of the business in 2020 and led on to a long-term plan to compliment the business developments and growth. Quarterly press releases have continued to be created and distributed to continue with exposure for the Critchlow brand. Media Interviews arranged and advise provided on those. Advise provided on each story angle.
Results:
Regular coverage both in print and online as well as on multiple social media channels. Following each PR news story Critchlow reported enquiries and contacts were made and have continued to be made all in line with the company’s objectives. Critchlow Estate Agents have also featured on a Business Radio Show where the focus was on the property market in general and online auctions – a latest key feature of the company.
Creating a PR plan for an existing business then a joint venture, and developing a story narrative for both including advising business owners on messaging for LinkedIn.
Strategy:
To create a PR plan for an existing business then a joint venture. Developing a story narrative for both including advising business owners on messaging for LinkedIn.
Objective:
Enhance brand awareness through regular PR.
Target Profile Audience:
General Public (all ages), Educators, Authorities
The Solution:
Following an initial one-off Press Release a retainer agreement was carried out which saw ongoing PR support and advise provided. Brand Awareness grew initially for the first business owner before the joint venture was launched in 2023 (Evergreen Financial Planning). The PR plan was adapted and regular PR provided to compliment business growth – including liaising with team members and other contacts for news stories. Advise provided on all PR stories.
Results:
Since 2022 Waldron & Co then Evergreen Financial Planning have received multiple coverage in local, regional and National publications including featuring on a dedicated financial podcast and radio show. Plus regular LinkedIn articles published following PR support.
Devising a starter PR plan for a new business.
Strategy:
To devise a starter PR plan for a new business owned by a very experienced expert in the industry. Consideration had to be implemented for sensitive topics and events the business involved in.
Objective:
To enhance the brand not just in the mainstream media but also on LinkedIn via the business owner and the business page.
Target Profile Audience:
Industry experts, Investors
The Solution:
Following in-depth discussions about the business and future plans a narrative was created to start to formulate Press Releases as well as web articles and LinkedIn content. Complex topics simplified to reach a wider audience. Input on content ideas and story angles. Interviewing other industry experts and attending events.
Results:
Multiple coverage in trade publications plus growth for personal LinkedIn and the company’s Business Page on the same platform. Increase in contacts and enquiries.
Initial PR plan to continue monthly. An established business with recent growth and developments which required support to raise the profile.
Strategy:
Initial PR plan to continue monthly. An established business with recent growth and developments which required support to raise the profile.
Objective:
Brand awareness locally, regional and nationally via various PR support.
Target Profile Audience:
Other businesses within the same industry, local businesses and community.
The Solution:
Initial PR involved assisting with a grand Open Day at the business site which involved inviting other business guests and the media. Media liaison ahead of the event complimented via a News announcement. Media invitations for the Open Day and media management on the day which involved arranging interviews with the Business Owners, plus an MP and other guests.
Results:
Multiple media coverage was gained locally, regionally and nationally both online, print and broadcast. Advising business owner on media interviews.
Brand awareness was further reached following this via social media on multiple channels. Engagement was created with a wider audience. Following up after the event a continuous PR plan and support devised.
Defining a PR narrative for product launch and business awards.
Strategy:
Define PR narrative for product launch and business awards.
Objective:
Publicity for new product, locally, regionally and nationally. Craft relevant content for three Business Awards entries.
Target Profile Audience:
General Public, Charitable organisations, business supporters.
The Solution:
A narrative had to be created for the launch of a new APP which had been devised in collaboration with several organisations. Interviews arranged with various representatives including a local MP. Media liaison throughout. Attendance in the launch day for the APP.
Results:
Once the narrative and News story agreed multiple media publications contacted with the story receiving coverage online, print and via radio broadcasts. Broadcast interviews were arranged and advise on interviews provided. Coverage was also received on several social media channels and engagement increased.
Q&A – PR support ahead of launch event, during and afterwards.
Strategy:
PR support ahead of launch event, during and afterwards.
Objective:
Attract VIP guests to business launch event along with the media to raise the profile of the company.
Target Profile Audience:
Other businesses locally and regionally.
The Solution:
Following in-depth discovery meetings the narrative for the initial PR was agreed and media coverage was sort ahead of the launch event. A contact list was agreed upon. The running schedule for the launch event was advised upon along with the process of a Q&A with the business owner at the event. Following the event a further PR piece to continue with the brand awareness.
Results:
Several VIP guests attended including a local Mayor and celebrities. Media coverage was gained ahead of the event and media attended the launch event. Enquiries following the event and a successful Q&A feature. Further media coverage was received after the event which again enhanced the profile of the business both locally and regionally. Plus engagement at the event led to further exposure across various social media channels via guests.
Facilitate a Q&A to an audience during a charity dinner.
Strategy:
Facilitate a Q&A to an audience during a charity dinner.
Objective:
Liaising with several different businesses to ensure they and the charity delivered their message across to the room to gain contacts and support.
Target Profile Audience:
General public, venue team, businesses in attendance.
The Solution:
Various briefs were provided to two other businesses involved in the Q&A feature along with a representative from the charity. Direction provided for the scheduled running order of events before, during and after dinner. Facilitation of a lengthy interview with the charity during the dinner and followed up with questions from the room. PR support was also provided before and after the event.
Results:
Businesses involved on the Q&A panel received multiple enquiries afterwards as well as sales. The charity was inundated with enquiries from guests wanting to support in various ways. Local media and regional media coverage before and after the event.
Defining a Q&A feature suited to the business plus their clients and guests for a launch event.
Strategy:
Defining a Q&A feature suited to the business plus their clients and guests for a launch event.
Objective:
Constructing a narrative to grab the attention liaising with the business owner and also interviewing panel guests.
Target Profile Audience:
Clients, Business guests
The Solution:
A structured Q&A feature was created with continuous input and a detailed narrative for the business owner and panel guests. Running order of the feature devised.
Results:
Increased exposure and connections for the business along with a wider reach via social media channels due to the engagement created with guests during the launch event. Multiple guests shared content across their own social media channels and business pages celebrating the event and the business. Enquiries from connections at the event.
Content creation from the event, shared across various platforms to increase visibility of the community engagement and charitable causes.
Strategy:
To collate various audio and video content.
Objective:
Capture content from VIP Guests to showcase the experience at the event. Capture content for exposure for the charities supported by the event.
Target Profile Audience:
General Public, Businesses, Community Groups, Local Authorities.
The Solution:
All VIP Guests interviewed on camera. Guests interviewed about the event, their experience and charity involvement. Charity representatives interviewed. Narrative for the interviews defined.
Results:
Multiple content pieces created and shared across various platforms to increase visibility of the community engagement and charitable causes plus to celebrate other businesses and the local area.
PR Plan Creation and press coverage.
STRATEGY:
Devising a start-up PR plan. Assisting with key messaging and press coverage.
OBJECTIVE:
Raise the profile of the business and its services.
TARGET PROFILE AUDIENCE:
Local and regional businesses and the general public.
THE SOLUTION:
An initial PR plan was created to cover all messaging needed to showcase the business and its services.
Recruitment Robin were featured in the printed press and online following.
News featured on the Business Pages of BabaBaboon.co.uk also and in the BabaBaboon subscription Newsletter.
RESULTS:
Coverage online and in the printed press showcased the business and attracted attention and enquiries. A longer-term plan is now in place.
PR Plan Creation and press coverage.
STRATEGY:
Devising a start-up PR plan. Assisting with key messaging and press coverage.
OBJECTIVE:
Raise the profile of the new business and its services.
TARGET PROFILE AUDIENCE:
General public and other businesses within the local area.
THE SOLUTION:
A PR plan was created to cover all messaging needed to showcase the new business and its services.
Coverage was received in the printed press and online following liaison with the press including advising on messaging for press.
News featured on the Business Pages of BabaBaboon.co.uk also and in the BabaBaboon subscription Newsletter.
RESULTS:
Coverage online and in the printed press which highlighted the new business and attracted attention and enquiries. This was followed up by a shorter PR piece to enable publicity momentum for the business. A longer-term plan is now in place.
Key messaging and press coverage for a new charity campaign plus the opening of new Sports Traider stores, and a structured PR plan devised for press.
STRATEGY:
Assisting with key messaging and press coverage for a new charity campaign plus the opening of new Sports Traider stores throughout the UK.
A structured PR plan devised for press.
OBJECTIVE:
Raise the profile of the new campaign regionally and nationally. Highlight the services of the charity and the shops UK-wide.
TARGET PROFILE AUDIENCE:
General public, businesses, educational authorities, sports stars and celebrities. Local and regional audience.
THE SOLUTION:
A PR plan was created to cover all messaging needed to showcase the new campaign #jump4health and the new charity shops.
Both the campaign and the charity shops received exposure locally, regionally and Nationally. Content was also published via BabaBaboon.co.uk and shared in the subscription Newsletter.
Liaison with the press including advising on messaging for press, live interviews and other networks to attract support. Liaison with supporters of the charity and the campaign or publicity purposes and other factors.
RESULTS:
The #jump4health campaign has featured in various printed press publications, including online regionally and nationally. Press releases and email notifications for internal and external communications created to attract support. Connections made with schools UK-wide. The campaign has so far generated publicity Nationwide and reaching communities around the globe. Connections and support made with various Businesses. A long term relationship developed.
Assisting with key messaging and press coverage during the coronavirus pandemic and a structured PR plan devised for press and social media.
Assisting with key messaging and press coverage during the coronavirus pandemic.
A structured PR plan devised for press and social media.
Maintain brand awareness plus sharing up-to-date news and information about procedures and guidelines.
Local and regional businesses and communities.
A PR plan developed to account for changes with government guidelines during the coronavirus pandemic. Key messaging was needed and carefully structured for press coverage and social media content.
Content was also published via BabaBaboon and shared in the subscription Newsletter.
Liaison with the press – radio, print and TV. Plus advising on messaging.
Potbank Hotel featured in the local print press plus on media websites and radio platforms. Enquiries were made to the hotel.
An on going relationship has formed with the owners of Potbank Hotel with future PR plans.
Creating brand awareness for a new product which the gallery had launched during the Covid-19 pandemic, and devising a structured PR plan for press and social media.
To create brand awareness for a new product which the gallery had launched during the Covid-19 pandemic. The gallery wanted to highlight the new product and showcase it in its own right.
In order to reach both objectives a structured PR plan was devised for press and social media.
To increase awareness for the product, reach a wide audience and to generate sales.
Increase brand awareness for the gallery.
General public, businesses and local organisations.
A detailed PR plan was created between Baba Communications and the client. Content was created with the aim of publication on several platforms and media – including social media.
Content was created for press releases and social media content via BabaBaboon’s channels. Content was also created for inclusion in BabaBaboon’s subscription Newsletter and the use of particular images were advised upon.
Barewall Art Gallery received coverage in the local online and printed press. News was also published on BabaBaboon, received exposure on BabaBaboon’s social media channels and included in BabaBaboon’s Newsletter.
Within one day of publication in the media the client reported sales had increased. Baba Communications also sought other PR opportunities which led to the gallery being featured on regional TV news – on BBC Midlands Today – all within a week of the first press release being created.
In the first instance the product sold out which led to more being created. And months later orders continued.
Barewall Art Gallery also connected to more members of the local area who were unaware they existed before working with Baba Communications & BabaBaboon. A long term relationship has since developed.
Raising the profile of Emmaus North Staffs the charity and promote the charity store via a structured PR plan.
To raise the profile of Emmaus North Staffs the charity as well as helping to promote the charity store Emmaus Furniture Mine.
In order to reach both objectives a structured PR plan was devised over a minimum 12 month period.
To deter from a stigma which had been attached to the store and attract attention from the general public.
Increase awareness for the charity Emmaus North Staffs.
General public, donors, businesses and local organisations.
A tailored PR structure to highlight the charity and its cause as well as the importance of the charity store. Featured content was created and published on Baba Baboon’s platform which included regular updates to the listing on the Business Directory pages with fresh images. Following the issuing of press releases Emmaus North Staffs/(Emmaus Furniture Mine) featured in the traditional press including on the radio. We assisted the Executive Lead with radio interviews and attended a local radio station for an interview. Helped to devise a campaign and created content for this. Assisted with content for job advertisements at the charity and included content in Baba Baboon’s subscription Newsletter. Created content for social media.
Emmaus North Staffs (and former Emmaus Furniture Mine) have had various stories published in the traditional press including on local radio stations and online at Baba Baboon’s media platform.
The campaign was a success and it was reported that donors to the campaign had come directly from hearing/reading the news we had helped to create online and elsewhere.
A long term relationship has since developed.
Press coverage for anniversary celebrations, a structured PR plan devised for press and social media.
STRATEGY:
Assisting with key messaging and press coverage for anniversary celebrations.
A structured PR plan devised for press and social media.
OBJECTIVE:
Brand awareness.
TARGET PROFILE AUDIENCE:
Local businesses and communities.
THE SOLUTION:
A PR plan to help to share the news of the centre’s 10 year birthday celebrations and also to highlight the services available. Messaging was also defined to showcase how the business has grown since first launching.
Content was also published via BabaBaboon and shared in the subscription Newsletter plus in the local press and local networks associated with Baba.
Liaison with the press – radio and print.
RESULTS:
King Street Chiropractic and Natural Health Centre received publicity throughout the area in which they serve and raised their profile.
Raising awareness for the charity and help to connect the charity to more of the business community, and devising a structured PR plan for press and social media.
To raise awareness for the charity and help to connect the charity to more of the business community. To raise awareness about charity fundraisers and developments. (The charity was one year-old in 2020.)
A structured PR plan devised for press and social media.
Increase awareness for Helping Angels Charitable Association throughout North Staffordshire.
Local businesses and communities. Potential volunteers.
A PR plan was being developed just before the pandemic struck in March 2020. The plan adjusted to changing circumstances and content was created accordingly.
Key messages were defined and various press releases were published in the local media and on BabaBaboon.
Content was also created to highlight appeals and developments and featured on BabaBaboon’s Social Media channels and in the subscription Newsletter.
Following news of one certain press release the charity was included in nominations for a ‘Our Heroes’ campaign which was run by the local press.
Awareness for the charity and future fundraising events have been highlighted including important developments which have taken place.
Helping Angels CA are continuing to work with Baba Communications and BabaBaboon as a consistent PR plan, including creating social media and other content.
Raising the profile of the charity, liaising with media outlets and production of content for press releases, social media and web content.
To help raise the profile of the charity and to help towards direction of projects in order to gain publicity. In order to reach out to a wider audience we not only liaised with media outlets but we produced relevant content for attractive press releases, social media and web content. We also helped to assist with communications surrounding projects.
To increase the charity profile in order to reach more communities. To be recognised as a very active organisation in meeting their cause. To increase social media interaction with their online events.
Communities of all ages, local businesses and other organisations.
A tailored PR and Communications plan aligning with the objectives to be met for various projects. Featured content was created to showcase the meaning behind the Charity and included on the Baba Baboon platform. Several Press Releases were produced which led to radio interviews and publication in the traditional print media. Following a press release the charity were included in nominations for a local media “Our Heroes” Awards. Content for various social media posts were created and published on the charity channels. Content was also created for other social media and the charity featured with a full detailed profile and Featured content on Baba Baboon. News from the charity was also featured in Baba Baboon’s subscription Newsletter.
Chell Area Family Action Group reached a wider audience via their social media online events during the coronavirus pandemic.
The charity was nominated for a local heroes award following the work done in the community during the pandemic.
Featured content regularly shared by Baba Baboon reached thousands of accounts weekly. Regular exposure in the traditional press, including radio interviews following press releases issued and content published on Baba Baboon’s media platform.
Projects fulfilled and direction for future ones. Baba Baboon has determined a long term relationship with the charity as new plans and projects are in the pipeline.
We will always see the positive and share ideas with you on how we think your brand can stand out from the crowd – the soundboard and the go-to experts working with you all the way!
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