Lymelight Festival, primarily funded by Newcastle-under-Lyme BID and its levy payers as part of its commitment to enriching the local cultural landscape, is a testament to the collaborative spirit between businesses and the community. This year, Keele University’s support as the headline sponsor highlights its dedication to supporting artistic talent and community engagement within the local area.

Professor Trevor McMillan, Vice-Chancellor of Keele University, expressed enthusiasm for the partnership, saying: “Keele University is delighted to be the headline sponsor of Lymelight Festival 2024. Lymelight is an exciting and memorable annual event for the local community, showcasing some of the very best musical talent of Newcastle-under-Lyme and the surrounding areas, and we are thrilled to be supporting it.”

Charlotte Pearce, BID Manager, echoed the sentiment, expressing delight in collaborating with Keele University once again. “It’s fantastic to welcome Keele University onboard this year.  Sponsorship of headline events like Lymelight Festival means that we able to build on the success of the previous year by making the festival bigger.  Keele’s commitment to the local community is evident, and we eagerly anticipate welcoming them into the town with the opening of Keele in Town late in 2024.”

In addition to Keele University’s generous sponsorship, Newcastle-under-Lyme BID is excited to offer additional sponsorship opportunities for businesses eager to support the weekend-long festival. With over 40 local bands set to perform, this presents an excellent chance for businesses to engage with the community and showcase their support for local talent.