Dragon’s Den entrepreneur to collaborate with Growth Hub for business workshops
Stoke-on-Trent and Staffordshire Growth Hub is collaborating with Peter the Speaker – the entrepreneur who secured funding from BBC’s Dragon’s Den – to provide four workshops for Staffordshire businesses planning to kickstart growth in 2026.
Peter Bayley-Hill secured £30,000 from Deborah Meaden in the 2018 series of Dragon’s Den for his innovative pet products and went on to launch a career as an inspirational speaker and business leader.
Four interactive workshops will offer entrepreneurs in Staffordshire the chance to take part in engaging and inspiring sessions that build knowledge, skills and confidence. Each session will focus on key business skills, with group activities designed to embed learning and build confidence in putting new skills into practice.
(Images supplied by Stoke-on-Trent and Staffordshire Growth Hub on behalf of Peter the Speaker)
Rachel Wood, Growth Hub Manager, at Stoke-on-Trent and Staffordshire Growth Hub said: “Having previously collaborated with Peter, we are delighted to welcome him back to Staffordshire and offer businesses in the county the opportunity to learn from his wide ranging knowledge and unique insights.
“The sessions are fully funded and we’re encouraging businesses to express an interest now and lay the foundations for a fantastic start to the new year.”
Entrepreneurs can sign up for one or all of the workshops, which start on January 27 with ‘To buy or not to buy? What makes a popular product or service?’ where delegates will delve into the customer mindset in relation to purchasing.
On February 10, Peter will lead the ‘From page to stage – create the perfect pitch and advert’ workshop focusing on the four simple steps needed to ensure your messaging is credible, professional and flows beautifully.
‘Price the universe and everything – find the ideal price for any service or product’ will offer delegates the chance to understand the methods behind pricing on February 24.
The final workshop in the series ‘From exhibitions to markets – the science of selling to the public’ is on March 3 and offers participants practical tips and advice to elevate selling skills to the next level.
Tom Price, Clinical Hypnotherapist at Mindstar Hypnotherapy has previously attended a workshop with Peter the Speaker and is keen to attend the sessions planned for 2026.
He said: “I picked up some great tips and knowledge. It delivered a lot more than I could have imagined.
“I thought Peter was absolutely brilliant and I’ve already used some of the networking techniques he taught us.”
Peter the Speaker will be hosting the four marketing workshops at Stafford Rugby Club from January. The venue offers free parking and breakfast baps will be available.
For more details or to book a place call the Stoke-on-Trent & Staffordshire Business Helpline on 0300 111 8002 or visit: Business Support in Stoke on Trent and Staffordshire – Stoke on Trent Staffordshire Growth Hub (stokestaffsgrowthhub.co.uk).
