Baba Baboon expands Media Team

A Staffordshire public relations and communications firm has taken a step forward in developing its media hub.

Baba Baboon has welcomed award-winning journalist Adam Gratton and PR expert Jamie Summerfield to their editorial team.

Since 2018, Baba Baboon has been reporting and publishing local news from Stoke-on-Trent and Newcastle-under-Lyme and has fast become the go-to place to find out what’s going on in and around the area.

This latest move will see major developments in the online news service provided by the Newcastle-under-Lyme company with both Adam and Jamie helping to create a multi-media platform dedicated to local news.

Sonya Farrall, Creative Director at Baba Baboon, said: “We have been capturing the positivity in the lives and communities of the people living in Stoke-on-Trent and Staffordshire since 2018 and this is a priority in how we look to deliver local news.

“However, we want to go further to represent the people and region we are proud to call home. More now than ever the need for local media is paramount in representing day to day happenings and shining a positive light on our communities.

“Therefore I am absolutely delighted Adam and Jamie are joining our Baba Media team – I have known both of them for a long time – and I’m looking forward to working with them on this next exciting Baba chapter.”

Adam, who has also recently worked with Staffordshire University to create community podcast series – Keep Talking About – during lockdown, said: “There is a real change happening in the media, which has gained momentum in the past nine months due to the unprecedented times we are living in. It’s apparent that today’s consumers want their media and news to be more transparent, to the point, accessible in all formats and inclusive of the people and communities they live in, and to feel represented and listened to while showing the positive aspects and good being worked toward, and achieved.
“In the face of such difficult and distressing times shifting the focus to the positive can only help to support the people of Stoke-on-Trent and Staffordshire and I’m really excited to be part of the Baba Media team – who will be delivering that daily dose of positivity and championing the voice of our local communities.”

Jamie – who founded the award-winning community news site A Little Bit of Stone and is also a music artist – will be covering the local music scene. He said: “It’s more important than ever that we shout about the good and the positive in the area. Baba Baboon is a positive platform for all that’s happening in Stoke-on-Trent and Newcastle-under-Lyme and I’m looking forward in helping to put the local music scene in the spotlight via Baba Media.
“Music has always been a hugely important part of the Potteries’ and surrounding areas, cultural life, and I’ll be championing the bands, venues, producers and promoters who are creating a thriving, dynamic scene here.”

Sonya added: “We will be working closely with Adam and Jamie and looking to provide access to video, podcasts, blogs, photos with the ability to access that content through multiple channels. We at Baba aim to make sure the positive accomplishments and journeys of where we live are never missed and most importantly represents the voice of the people who live in the region. Our next chapter is just beginning and our media team will be continuing to grow in the coming months.”

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