“Beds for Kids” campaign receives boost after bedroom supplier provides long-term sponsorship
A North Staffordshire charity have welcomed a new partnership with a leading bedroom supplier – which will support children living without a bed of their own.
Wholesale Beds, based in Stafford, first learnt about Emmaus North Staffs ‘Beds for Kids’ campaign after tuning in to a media interview earlier this year.
After reaching out to Executive Lead of the charity – John Webbe – Director Calvin Fullwood offered to support the campaign by sponsoring brand new children’s bed frames.
Since January more than 300 single bed frames and bunks have been received by Emmaus North Staffs for the campaign.
(Image by Emmaus North Staffs: Calvin Fullwood and John Webbe)
Calvin said: “As a trade supplier in Staffordshire, we feel a deep responsibility to support our local community.
“We take great pride in the strength and design of our bed frames, and there is no better use for our products than ensuring a child has a safe, comfortable place to sleep.
“When I heard about Emmaus North Staffs Beds for Kids campaign I could not believe how many children are without their own bed, therefore we are delighted to commit our resources to the charity for the foreseeable future to help towards ending furniture poverty in our region.”
John Webbe added:“Our mission is to help local residents overcome furniture poverty, and our Beds for Kids campaign is a cornerstone of that work.
“We see first hand the incredible difference a bed makes – not just for a child’s sleep and health, but for their education and overall well-being.
“Having the long-term support of a specialist like Wholesale Beds ensures we can continue to meet the demand and provide high-quality, durable frames to the families who need them most.”
Beds for Kids was launched in 2022, and is an on going campaign where brand new beds, mattresses and bedding are providing to families whose children do not have a bed of their own.
Since launching the campaign more than 1,400 brand new bed bundles have been delivered to local families.
Emmaus North Staffs is located in the Potteries Centre where their superstore is open to the public six days a week. Monday to Friday 10am – 5pm and Saturday 10am – 4pm.
For more information about Beds for Kids and to share fundraising suggestions with Emmaus North Staffs to support the campaign please contact John Webbe on 01782 846111.



Dan Tucker