Emmaus North Staffs to host grand opening at new Hanley superstore
Emmaus North Staffs are inviting members of the public to join them for a special launch event at their new Hanley superstore.
The charity – who aim to tackle furniture poverty recently moved into a large store on the lower floor of the Potteries Centre, and will be hosting the all-day event taking place on Saturday 6 June.
As well as shoppers having the opportunity to explore the superstore, which stocks household furniture items such as settees, wardrobes, tables and chairs, plus clothing and white goods – they will also be able to join in with performances by the Staffordshire Choir Association, who will be performing several popular classics and parading throughout the centre at hourly intervals throughout the day.
(Image Emmaus North Staffs)
John Webbe, Executive Lead at Emmaus North Staffs, said: “We wanted to do something a bit special, and fun, on the day to encourage visitors and shoppers to explore the centre as well as learning more about our charity, therefore we are delighted that the Staffordshire Choir Association are joining us as we look to welcome visitors and shoppers into our new store.
“On the day we will also be sharing news about our Beds for Kids campaign, which we launched in 2022, following rising demands from families who cannot afford to buy their children a bed of their own.
“The numbers are staggering and it is estimated that there are 9,000 children in Stoke-on-Trent alone who do not have a bed of their own.
“The event is therefore a chance for the public to see the scale of our impact and help us ensure that no child in our region has to sleep without a proper bed.”
A spokesperson for The Potteries Centre said: “We are thrilled to welcome Emmaus North Staffs to The Potteries Centre.
“This new charity superstore is a fantastic addition to our retail lineup, offering our visitors a unique shopping experience centred around sustainability and community spirit.
“Beyond great shopping, what makes this partnership special is Emmaus’ commitment to making a real difference locally. Their ‘Beds for Kids’ scheme is a lifeline for families in our community, ensuring that children right here in North Staffordshire have a safe, comfortable place to sleep.
“By opening this superstore in the heart of Hanley, we are not only expanding our retail offering but also helping to amplify the reach of this wonderful charity. We look forward to a successful partnership together.”
The choir – led by Ashley Mellor – who is also director of The Music in You – will start at the shop floor from 10am and will head to the upper floor. Performances will take place each hour.
Ashley says: “We are really looking forward to supporting Emmaus’s new chapter in the Potteries Centre, and at the same time it is great to support their Beds for Kids campaign – which is an amazing initiative.”
The Lord Mayor of Stoke-on-Trent Cllr Joan Bell is also expected to be in attendance as well as some of the charity’s supporters, staff and volunteers.
The Emmaus North Staffs launch event will take place from 10am – 4pm on Saturday 6 June. The superstore can be found on the lower floor of the Potteries Centre.
For more information about Emmaus North Staffs please telephone 01782 846 111.



